Notes from the Field.

There's a tax most small business owners never talk about, because it doesn't show up on a balance sheet. It shows up in your calendar.

Agents who respond to a new lead within 5 minutes are 21 times more likely to convert. Most aren't responding in 5 minutes.

There's a term researchers use for it: cognitive load. The mental work of tracking, planning, anticipating, and coordinating everything.